Name, Image, Likeness
Personal Branding Activity (PBA) is another term for describing the Michigan High School Athletic Association's (MHSAA) name, image, and likeness (NIL) rule.
What is allowed
A student-athlete may earn compensation from the individual use of their personal PBA, including activities such as commercials, product endorsements, personal appearances, autograph or photo sessions, merchandise, sports cards, apparel sales, group licensing, personal logos, or acting as a social media influencer. These must be individual opportunities for individual student-athletes.
What is not allowed
A student-athlete shall not use the name, logos, mascots, trademarks, or other obvious identifiers of the MHSAA or any MHSAA member school or use the facility or property of any member school. A student-athlete should not imply that the member school or the MHSAA approves of or endorses the PBA.
A PBA is not “pay for play.” PBA compensation should not be contingent on specific athletic performance and shall not be provided as an inducement to attend or remain at a particular school. PBA compensation shall not be provided, facilitated, or arranged, directly or indirectly, by an MHSAA member school or “Associated Entity or Individual.”
The student may not engage in any PBA associated with products, services, individuals, companies, or industries deemed inappropriate, unsafe, or inconsistent with the values and goals of interscholastic athletics
The student-athlete/parent/guardian is responsible for determining what, if any, effect the PBA may have on eligibility with the NCAA, NJCAA, and/or NAIA. The student-athlete/parent/guardian is also responsible for any and all student employment responsibilities and documents, tax obligations with the IRS, and any other local, state, or federal law requirements associated with such PBA.
A PBA is not “pay for play.” PBA compensation should not be contingent on specific athletic performance and shall not be provided as an inducement to attend or remain at a particular school. PBA compensation shall not be provided, facilitated, or arranged, directly or indirectly, by an MHSAA member school or “Associated Entity or Individual.”
The student may not engage in any PBA associated with products, services, individuals, companies, or industries deemed inappropriate, unsafe, or inconsistent with the values and goals of interscholastic athletics
The student-athlete/parent/guardian is responsible for determining what, if any, effect the PBA may have on eligibility with the NCAA, NJCAA, and/or NAIA. The student-athlete/parent/guardian is also responsible for any and all student employment responsibilities and documents, tax obligations with the IRS, and any other local, state, or federal law requirements associated with such PBA.
Disclosure
Student-athletes are required to disclose PBA agreements to the MHSAA by submitting this Disclosure Form within seven (7) business days of any PBA agreement, contract or opportunity being finalized.
Additional information
For more information, visit the MHSAA website.