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Community Relations

Welcome to Rochester Community Schools

Rochester Community Schools believes that effective communication is essential for maintaining healthy partnerships with all members of the school community. There are several ways to connect with the district. 

  1. The district website is a great resource. Emergency information and school closings will be posted on the homepage using a page pop. Individuals can access the homepage from any of the school sites simply by clicking on the RCS logo.
  2. SchoolMessenger is the district’s primary communication system. RCS families will begin to receive messages once their student is enrolled. Community members, alumni and retirees are also invited to stay connected with the district and sign up for RCS news alerts.
  3. RCS is always looking for ways to improve programs and services and community feedback is an important part of that process. To ask questions, share a concern, or make a comment, parents and caregivers are encouraged to contact their student’s school directly. All community members can use the Talk to RCS feature on the district website.
  4. Although the Board of Education is aware of the information shared using the Talk to RCS feature, community members can also send an email directly to the board.
  5. Social media can be an effective way to stay connected and learn about the wonderful things taking place in schools across the district. RCS social media guidelines were developed with assistance from the district's legal counsel in an effort to support a safe, respectful and consistent environment. Official RCS sites include: RCS FacebookTwitter, LinkedIn and Instagram
  6. Community members can contact the community relations department by calling 248-726-3185.

Communicating effectively with school partners

Understanding the preferred sequential order when connecting with district representatives can ensure questions and concerns are addressed in the most timely and effective manner.

The process to raise questions and address concerns should begin with the staff member closest to the situation, leading up through the leadership chain. Families are encouraged to use email as the most efficient way to connect with the appropriate individual. Using the ParentVUE app, an RCS parent or caregiver can click on the “school information” tab to access the entire contact list for staff members in their student’s school. Phone/voicemail may also be used. All community members may also call the school or building directly, or use the Talk to RCS feature on the district website.

A printable version of the communication process is available.

Celebrating Excellence

Press Releases

RCS Publications

Archived Community Updates

Award-winning Communications Excellence

NSPRA Golden Achievement Award 2024

Rochester Community Schools earned the esteemed National School Public Relations Association (NSPRA) Golden Achievement Award, which recognizes outstanding, strategic work in all aspects of school public relations, communications, marketing and engagement. The award represents the coordinated efforts of the district in communicating about the non-homestead operating millage. The entry “Securing Resources for Bright Futures” was recognized in the bond/finance campaign category. NSPRA received more than 2,200 entries in the 2024 National School Communication Awards program. 

 

NSPRA-MSPRA awards
In 2023, Rochester Community Schools received the NSRA Award of Merit for Social Media: Celebrating Pride in Excellence Through Social Media in Rochester Community Schools. That same year, the Michigan Schools Public Relations Association (MSPRA) provided an award of excellence, recognizing the district's newsletter publication.
 
In 2019, the district was awarded MSPRA Gold Medallion for responsible school communications. This honor recognized RCS for developing a comprehensive program to promote the ways our school environment allows all members of the RCS community to feel safe, valued and respected.