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Community Relations

Welcome to Rochester Community Schools

Rochester Community Schools believes that effective communication is essential for maintaining healthy partnerships with all members of the school community. There are several ways to connect with the district. 

  1. The district website is a great resource. Emergency information and school closings will be posted on the homepage using a page pop. Individuals can access the homepage from any of the school sites simply by clicking on the RCS logo.
  2. ParentSquare is the district’s primary communication system. RCS families will begin to receive messages once their student is enrolled. Community members may sign up to receive RCS community updates by joining RCS ParentSquare community groups
  3. RCS is always looking for ways to improve programs and services and community feedback is an important part of that process. To ask questions, share a concern, or make a comment, parents and caregivers are encouraged to contact their student’s school directly. All community members can use the Talk to RCS feature on the district website.
  4. Although the Board of Education is aware of the information shared using the Talk to RCS feature, community members can also send an email directly to the board.
  5. Social media can be an effective way to stay connected and learn about the wonderful things taking place in schools across the district. RCS social media guidelines were developed with assistance from the district's legal counsel in an effort to support a safe, respectful and consistent environment. Official RCS sites include: RCS FacebookTwitter, LinkedIn and Instagram
  6. Community members can contact the community relations department by calling 248-726-3185.

Communicating effectively with school partners

Understanding the preferred sequential order when connecting with district representatives can ensure questions and concerns are addressed in the most timely and effective manner.

The process to raise questions and address concerns should begin with the staff member closest to the situation, leading up through the leadership chain. Families are encouraged to use email as the most efficient way to connect with the appropriate individual. Using the ParentVUE app, an RCS parent or caregiver can click on the “school information” tab to access the entire contact list for staff members in their student’s school. Phone/voicemail may also be used. All community members may also call the school or building directly, or use the Talk to RCS feature on the district website.

A printable version of the communication process is available.

Advertising

Rochester Community Schools guidelines and rates for distribution of advertisements through electronic flyers, 2025-26 All e-flyers will be distributed through Peachjar.com. Peachjar and RCS fees may apply.

District advertising fees for July 1, 2025 – June 30, 2026

 

For Profit

*Non-profit (50% discount)

Single Flyer

$380

$190

Yearly (12 max.)

$750

$375

Unlimited

$4000

$2000

*Proof of non-profit status must be provided.

The activity must:

  • Benefit children
  • Not compete with RCS enrichment programs
  • Be offered within the cities of Rochester, Rochester Hills, Auburn Hills, or Oakland Township
  • Be no more than one page, front and back
  • Contain the statement, “Rochester Community Schools does not support or endorse any of the organizations, activities or events identified in this flyer.”
  •  Be pre-approved by RCS community relations and enrichment departments

The district fee for approved flyers must be pre-paid with a credit card in Eleyo.

  1. To set up an Eleyo account:
  2. Go to https://rochesteronline.ce.eleyo.com/
  3. Click on “Log in now” to create a new account
  4. Type in all necessary fields. When finished, click “Create account”
  5. Click on link https://tce.me/j8cBx4 or scan QR code to select subscription type for your payment 
    QR code advertising eleyo code

     

  6. Call or email Community Relations with any questions, 248-726-3137, communityrelations@rochester.k12.mi.us

To submit your approved flyer, log in or create an account in Peachjar:

  1. Go to Peachjar.com
  2. Click on the “Sign up” link in the upper right corner
  3. Under “Community organization,” click “Join”
  4. Type in all the necessary fields. When finished, click “Submit”

Once the district advertising fee has been paid, please allow up to two weeks for e-flyers to be processed and approved through the Peachjar site.

Click here for a printable PDF of district advertising guidelines.

RCS Publications

Archived Community Updates


 

Celebrating Excellence

Press Releases

Award-winning Communications Excellence

NSPRA Golden Achievement Award 2024

Rochester Community Schools earned the esteemed National School Public Relations Association (NSPRA) Golden Achievement Award, which recognizes outstanding, strategic work in all aspects of school public relations, communications, marketing and engagement. The award represents the coordinated efforts of the district in communicating about the non-homestead operating millage. The entry “Securing Resources for Bright Futures” was recognized in the bond/finance campaign category. NSPRA received more than 2,200 entries in the 2024 National School Communication Awards program. 

 

NSPRA-MSPRA awards
In 2023, Rochester Community Schools received the NSRA Award of Merit for Social Media: Celebrating Pride in Excellence Through Social Media in Rochester Community Schools. That same year, the Michigan Schools Public Relations Association (MSPRA) provided an award of excellence, recognizing the district's newsletter publication.
 
In 2019, the district was awarded MSPRA Gold Medallion for responsible school communications. This honor recognized RCS for developing a comprehensive program to promote the ways our school environment allows all members of the RCS community to feel safe, valued and respected.